If you would like more travel information on Rainforest Way or any of the loops and trails then we suggest you contact the relevant Visitor Information Centres.
If you are a tourism operator and interested in participating in the Rainforest Way or have a comment on this website then please contact nrt@northernriverstourism.com.au or
Phone (02) 66886217
Mail: Rainforest Way
PO Box 601
The Channon NSW 2480
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 About us
The Rainforest Way has its origins in the 1994 NSW Far North Coast “Nature Based and Ecotourism Plan” and its current impetus is the result of unprecedented consultation and collaboration between all levels of government, tourism managers, natural resource managers and private operators within the cross border regions of northern NSW and south east Queensland.
To date three plans have been drafted in the areas of :
Product Plan;
Marketing Strategy and
Infrastructure, Product and Signage Strategy
During 2005 the Executive Committee applied for and was successful in securing funds under the Australian Tourism Development Program managed by AusIndustry. The purpose of the grant was to finally implement and market the project – see it through to completion.
The stakeholders involved in the Rainforest Way Implementation Group include:
Tourism Queensland and Tourism NSW
NSW Department of State and Regional Development
Central Eastern Rainforest Reserves of Australia (CERRA)
Queensland Parks & Wildlife Service and NSW National Parks & Wildlife Service
Northern Rivers Tourism and the Centre for Regional Tourism Research
Local government representatives and Private enterprise
Northern Rivers Tourism is the managing organisation of the Rainforest Way project and is the recipient organisation for the Australian Tourism Development Program funds.
Principles, Aims and Objectives
Project Mission
To develop and promote a primary touring route with complementary experiential loops and trails through Northern Rivers NSW and South East Queensland which will provide enhanced experiences for visitors and greater environmental, cultural, social and economic benefits for the cross border region.
Aim
To increase tourism activity in the hinterland areas of the Northern Rivers NSW and South East Queensland.
Principles and Values
Throughout its development, the Rainforest Way has been guided by the following core principles and values:
- ecologically Sustainable Development (ESD);
- environmental and World Heritage protection;
- quality visitor experiences;
- integrity of products and experiences;
- cooperation between public and private organisations;
- responsible marketing and promotion; and
- economic, cultural and social benefit.
These principles underpin the consultative process, the development of the touring routes and the identification of key attractions and support services. 
Objectives
- promote the Rainforest Way brand for the Northern Rivers, NSW and South East Queensland;
- develop and promote a primary touring route with complementary experiential loops and trails through Northern Rivers NSW and South East Queensland;
- provide enhanced experiences for visitors and greater environmental, cultural, social and economic benefits for the cross border regions;
- raise awareness of the region’s rainforest areas and their global significance, and promote appreciation of their beauty and irreplaceable values;
- increase visitation and extend length of stay in the hinterland of the region – and, in so doing, offer opportunities for the development and growth of businesses in hospitality and tourism in rural areas;
- disperse tourists visiting the coastal areas of the regions to less visited parts of the region; and
- promote alternative access routes and entry points to the region other than the Pacific Highway.
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